MARKETING GOALS AND THE QUALITY SYSTEM IN THE MANUFACTURING INDUSTRY
Abstract
Industry is an economic activity that takes place from the raw material to the final production. An industry is a group of related enterprises based on their primary business activities. In modern economies, there are dozens of industry classifications, which are usually grouped into larger categories called sectors. A group of companies with their sectors collaborate to produce a final product.
Individual businesses or companies are usually classified in an industry based on their largest sources of revenue.
The goals of individual or grouped companies are achieved only with a common marketing mission and with a genuine quality system.
Keywords: industry, quality, marketing, etc.
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